Fromm Electric Supply, Reading, Pa., moved its existing Lebanon, Pa., branch to a bigger, better and more modern location. The new 6,000-square-foot branch is housed in a recently constructed complex that enabled Fromm to design an open floor plan featuring an innovative centrally-located counter layout.
CEO Michael Fromm noted that the Fromm facility is right next door to a Fastenal branch, which has prompted very positive customer feedback based on the convenience factor.
Over 100 customers came to an Open House and Tool Day event in October to tour Fromm's new Lebanon home and see the best of the best from Greenlee, Ideal, Klein, Metallics, Milwaukee, Rack-A-Tiers and Thomas & Betts.
Fromm has operated a branch in Lebanon since 1994 and has eight other locations in central and eastern Pennsylvania.
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