Wago Corp., Germantown, Wis., is adding a second vehicle to its “Innovation in Automation Tour” mobile marketing program. The tour was launched to educate and interact with customers across North America and has been steadily gaining in popularity, the company says.
“Vehicle 2 will allow us to better serve the industry as both vehicles will be concurrently touring the U.S. and Canada,” says Dean Norton, Wago marketing manager. “Sending company personnel to trade shows has become an expensive proposition for customers, but now Wago has two trade shows going directly to them.”
The identical vehicles are customized showcases that feature the same interactive features as Wago's trade show booths, including “pick-up and play” product panels, electronic kiosks, free samples, literature and software. The mobile showrooms are staffed by Wago product experts and allow visitors to experience the full breadth of Wago's automation and electrical interconnect product lines, something that could never be done on traditional demo and sales visits.
“The vehicle often arrives to lines of associates, ranging from maintenance to CEOs, waiting to take a tour. It's been a great way for personnel at all levels to gain valuable one-on-one time with our experts,” Norton says. “We've received requests for return visits because this is a cost-effective way to expose entire organizations to leading automation trends and information.”
To date, Vehicle 1 has traveled 39,000 miles to visit approximately 3,200 people across the lower 48 states and Canada. Wago officials expect Vehicle 2 to address requests for additional stops, return visits and the ability to have a vehicle present for customer events or gatherings.
For additional information on Wago's tour vehicles, including a virtual 360-degree tour and a complete schedule for both vehicles, visit: www.wago.us/innovationtour.htm.
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