Ideal Launches Plier Line with Made-in-USA Marketing Push

Ideal Launches Plier Line with Made-in-USA Marketing Push

Electrical distributors are pretty keen judges of differentiation among product lines, and in just about every market in the country electricians respond enthusiastically to tools that are both well-made and made in the United States. Ideal Industries, Sycamore, Ill., has been keying on its domestically produced tool lines since it made a series of acquisitions of small U.S. tool manufacturers in 2010, including SK Hand Tools, Western Forge and Pratt-Read.

Nick Shkordoff, group VP and general manager of Ideal Electrical announced the launch of a new line of WireMan Linesman’s Pliers, which is set to kick-off the company’s Made-in-America hand tool program. “We deliver professional electricians trusted precision, speed and efficiency for wire stripping, bending, gripping and cutting,” said Shkordoff. “We make the best, ergonomically-designed equipment at the tightest tolerances.”

The new pliers make use of Ideal’s “Smart-Grip” technology, which makes handles that are resistant to perspiration, water, oil and chemicals, along with black oxide frames that are hot forged to hold up to the demands placed on a true workhorse of electrical pliers, providing exceptional durability and easy cutting over a lifetime of professional use.

“IDEAL Electrical pliers are crafted with American steel in the U.S.A. to deliver the quality and performance professional electricians demand,” said Shkordoff. “We own and operate premier forging facilities in Colorado Springs and our manufacturing and distribution center in Sycamore, Illinois.”

The WireMan linesman’s pliers are the first of many tools to be introduced under the new hand tool program as Ideal Electrical begins merging its WireMan and Laser Edge lines into one.

TAGS: Marketing Gear
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