The new Buy Now service recently launched by Klein Tools, Lincolnshire, Ill., utilizes Google AdSense for Shopping, which enables customers to browse KleinTools.com for products, click “Buy Now” and then purchase products directly from distributor e-commerce websites in a seamless manner.
In the past, the “Buy Now” program was limited to a small number of distributors who had to pay fees to third-party shopping services. Now, the system can support any distributor who sells online as long as they upload a product feed to Google Shopping and promote the feed through Google Adwords. Then, the distributors will be eligible to appear within the list of results when a user clicks the “Buy Now” button.
For consumers, the new “Buy Now” system provides up to 30 vendors from which to purchase for each product. Furthermore, the end-user can comparison shop and go directly to the distributor’s e-commerce website to buy the product, making it a smarter and simpler purchasing process. “We are excited to be the first in our industry partnering with Google® to create a more comprehensive ‘Buy
Now’ program for our distributors and end-users,” said Bryan McGraw, director of e-business for Klein Tools, in a press release. “This new service will increase the number of distributors who can participate as well as expand a distributor’s ecommerce visibility and potential for sales. On the other hand, Klein end-users will benefit from a larger selection of e-commerce sites from which to buy and a more straight-forward purchasing process.” Details
