McNaughton-McKay Electric Co., Madison Heights, Mich., recently launched a new, redesigned version of its website, www.mc-mc.com. The new website’s sleek, consumer-centric design provides a more engaging experience for customers to learn more about the solutions, training, and services offered by McNaughton-McKay. The site features an enhanced web commerce application, called eStore, which provides customers with easy access to a full complement of product and account information. Coupled with a simplified search and enhanced product data, eStore allows customers access to critical information 24x7.
“We focused the development for our new website on creating an engaging customer experience,” said Rick Dahlstrom, the company’s executive V.P. sales and marketing in a press release. “By first inquiring into our customers’ digital needs, we were able to create content and applications designed to respond to them.”
The site’s refreshed and simplified look, and optimization for mobile devices, allows consumers to interact with McNaughton-McKay online across any technology platform. In addition to www.mc-mc.com, customers can also connect with McNaughton-McKay via Facebook, Twitter, YouTube and LinkedIn to stay up to speed on information relevant to their business, their industry, and McNaughton-McKay. McNaughton-McKay worked with the Boston-based digital design firm, emagine, and Unilog,Wayne, Pa., to bring the site to reality.