Customer Transactions

Behind the Transaction

How uncovering insights from unstructured data to gain a 360-degree view of customer transaction behavior is good for business.

The average distributor’s customer buys from different channels in a variety of ways, making it difficult for distributors to have a full grasp of the data available via multiple sales channels. Typically, decision makers look to digital channels like e-commerce or punch-out for insights into customer behavior and buying patterns since the data points are easily accessible. However, insight from only a few channels is incomplete. The preferred buying method among customers of

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TAGS: E-biz
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