Speaking Out: Growing Real Estate at the Counter

Speaking Out: Growing Real Estate at the Counter

New technologies in digital signage give distributors the power to tune their marketing messages to customers in real time

Electrical distributors are looking at real estate in a whole new light, focusing on operations and marketing rather than facilities. The real estate to watch is the spaces in front of and behind the counter, where the focus is coming back to building relationships by creating face-to-face connections with customers. One way to do this is by using digital signage.

Digital signage at first glance may look like a cumbersome, complicated and expensive solution for customer interaction,

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