It’s not your mom and dad’s lighting market anymore. Now is the time to adapt to it.

Whether you are promoting a product, company or yourself, some age-old Marketing 101 basics still work just fine.

The electrical market usually accepts new technology at its own pace, but the basic tenets of new product acceptance still apply.

Distributors will have to adapt the service basics of the past to meet the challenges of distributing new tech products in the future.

Here are the five most important things I learned from this year’s Top 200 ranking.

A digital revolution sparked by LEDs is blowing up the lighting market. Here’s why there will still be a place for electrical distributors.

A bunch of politicians screaming like over-caffeinated banshees about the demise of the world as we know it and the stock market’s slide obscure the facts that most of the U.S. economy is actually in pretty good shape.

In the not-too-distant future, many reps will need to decide what they want to be when they grow up. For many of them, developing a more precisely targeted market focus may be the key to survival.