Whether you are promoting a product, company or yourself, some age-old Marketing 101 basics still work just fine.
The electrical market usually accepts new technology at its own pace, but the basic tenets of new product acceptance still apply.
Distributors will have to adapt the service basics of the past to meet the challenges of distributing new tech products in the future.
Here are the five most important things I learned from this year’s Top 200 ranking.
A digital revolution sparked by LEDs is blowing up the lighting market. Here’s why there will still be a place for electrical distributors.
Lighting as a Service (LaaS) is actually an old concept quite similar to the performance contracts ESCOs have engineered for years.
This business era may not ever be fondly remembered as the Good Old Days, but the next few years should be very interesting.
Here’s what electrical distributors and electrical manufacturers should consider to increase sales and ensure profitability in 2016.