Milwaukee, Wis.-based Gardner Bender's recent “Drive Your Profits Promotion” rewarded distributors with orders of $25,000 or larger with an opportunity to send two people (employee, owner, key customer) on an expense-paid trip to Milwaukee and the famous Skip Barber Racing School at Road America in Elkhart Lake, Wis.
In addition to racing school, the group of winners toured the Gardner Bender plant and took in a Brewers game complete with an old-fashioned bratwurst tailgate party.
The promotion provided Gardner Bender with a nice spike in sales and the distributors with profitable pricing and marketing materials to grow significantly through an economy that has many others complaining.
Participating companies included Bloom Electric Supply, Key Electric, Houston-Stafford, Tesla Power & Automation, Robson Electric, Peninsular Electric, Lighting & Lamp, Eckart Supply and Western Extralite.
Got and item for Bulletin Board?
It's easy to have your company included in the pages of Electrical Wholesaling's Bulletin Board. It's as simple as submitting a description and photographs.
Some of the subjects covered in Bulletin Board include:
- Charitable Events/Donations
- Product Promotions
- Distributor Support/Training
- Ground Breakings
- Industry Awards/Recognitions
Send pertinent information to Sarah Tobaben, Managing Editor, 9800 Metcalf Ave., Overland Park, KS 66212. Or you may e-mail information to [email protected]. All electronic photos should be in either “tif” or “eps” format at no less than 300 dots per inch. Questions? Call (913) 967-1796.