ATIrsquos ecommerce website at atielectricalcom is going in for an upgrade to improve user experience

ATI’s e-commerce website at atielectrical.com is going in for an upgrade to improve user experience.

ATI Takes on E-Commerce

Distributor embraces the challenge of rethinking its online presence to make customers more comfortable buying online.

When Autonomy Technology Inc. (ATI), Las Vegas, recently decided to upgrade its website and e-commerce systems, founder Greg Knowles saw it as an opportunity to rethink the way customers buy online. With online sales averaging about 7% of the company’s total sales, Knowles wants to see that number grow, with a near-term target of 20%. The challenge in getting there, he says, is to make the process more comfortable for buyers.

One sign of the customer comfort level can be seen

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