Larry and Joe and G&G's Growth Strategy
Larry (left) and Joe say two factors that have helped the company grow is their ability to customize their computer system to their business needs and the fact that they own their headquarters location and have not been forced out of Manhattan by high rents.
“Since we owned the real estate we had solved the problem of being able to exist here in Manhattan,” says Heimrath. “Other people were selling their buildings and moving out to the boroughs.”
They say competitors who make that move can’t service customers nearly as well because of the colossal hassles of mid-day traffic. “To get off this island in the middle of the day to pick up a circuit breaker is insanity,” he says.
G&G's Larry Heimrath
Larry can tell you stories about working in off-Broadway theater with Robert De Niro, or about the time he crashed his bicycle in Brooklyn and the first person who came to his rescue while he was lying on the pavement was the then relatively unknown Spike Lee.
Joe Fusco of G&G Electric
Joe Fusco was a union plumber when Larry spotted leadership talent in his nephew and convinced him to join the company in 1993 so he could groom him to become president. Fusco brought a tried-and-true business principle from the plumbing field that works in any distribution trade.
“Just being on the opposite side of the counter, I always knew what you needed — speed,” he says. “The faster you can get in the faster you can get out.” He also liked the way plumbing distributors gave their counter customers sturdy plastic carrying bags for their purchases, and G&G offers similar bags to its customers with the well-marketed G&G logo on them.
G&G's Electric: Serving the Big Apple for 100 Years
G&G Electric has grown over the past few decades from a company that in its early history supplied electrical products for the building of the Empire State Building and Radio City Music Hall, to a distributor of cutting-edge LED lighting products and control systems, voice-data-video (VDV) equipment, and a package of elevator maintenance supplies.
G&G's NYC Neighborhood
When you visit G&G Electric, it’s not unusual to see warehouse workers on West 24th St. breaking down a pallet of electrical products before storing them in the warehouse. Their Chelsea neighborhood is in many ways emblematic of the changes reshaping New York. Chelsea was once an edgy garment district where clothing manufacturers provided the latest styles to New York’s fashion industry. A few blocks away from G&G Electric is the famed Hotel Chelsea, where many famous writers and rock stars were residents, including Mark Twain, Bob Dylan, Allen Ginsberg, Arthur Miller, Janis Joplin and Sid Vicious.