Klein Tools, Lincolnshire, Ill., plans to expand its position in the United Kingdom and Ireland through a significant financial investment and strategic partnership with Super Rod, a master distributor of wire installation tools.
The partnership with Super Rod provides Klein Tools with access to a well-established distribution channel and sales network. Super Rod will serve as a master distributor ensuring that the highest quality products reach the people who rely on them. “We are excited to bring the quality and legacy of Klein Tools from the U.S. to the European market,” said Mark Klein, vice president sales of Klein Tools. “Super Rod is a key partner and will introduce our products to more hardworking electricians who rely on professional tools that work as hard as they do.”
The agreement with Super Rod also brings Klein Tools into City Electric, the United Kingdom’s leading electrical wholesale network. Starting Jan. 2, 2015, Klein Tools will be available through the electrical distribution channel exclusively at 411 City Electric stores located in the United Kingdom and Ireland.
“As part of our ongoing international growth strategy, we have been expanding into new markets through acquisitions -- including three in the past four years,” said Matthew Thomason, V.P. of corporate development at Klein Tools. “As with Super Rod and the European market, we want to make sure we find the right partner where it will be beneficial and successful for everyone involved, especially our customers.”