Lighting Industry Markets - 2018

Long Tail Markets

The bulk of the sales in the lighting industry appears to have shifted from handful of dominant players to a constantly growing number of smaller players emboldened by the lower barriers to entry offered by LED technology and new online channels of distribution.

Long tail distributions are a relatively arcane fascination by statisticians. Roughly, a long tail mimics the 80/20 rule; also known as a Pareto distribution. But in a series of articles and books by Chris Anderson (editor of Wired), it’s clear that long tail markets have emerged as a very interesting observation of how the global culture and technology expansions have shaped consumer businesses. As a short example, Amazon has more revenue (and assumed profitability) from the long tail

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