Lutron Electronics, Coopersburg, Pa., recently launched a series of consumer-focused promotions and marketing initiatives designed to create product awareness and drive demand for electrical distributors and contractors. The initiatives include: a social media sweepstakes (“Your Home in its #BestLight” – Lutron.com/bestlight) to drive consumer interest in Lutron products.
Five lucky homeowners will win smart home installations worth $2,000; a weekly giveaway of Lutron Maestro motion sensors to create consumer interest and spur sales; unlimited access to Lutron-focused, user-generated content for use in marketing and sales initiatives; training resources, sales starter/engagement kits along with other sales tools and samples of Lutron products for contractors; dgital signage for distributors; and deep discounts on Caséta Wireless light control kits – a $280 value, only $149 during the promotion – to help contractors introduce customers to smart lighting control
“We’ve been listening very carefully to distributors and contractors,” said Brian Donlon, V.P. of North America sales at Lutron Electronics. “They need informative content that drives action – content that clearly illustrates the difference lighting and lighting controls can make in a home during the holidays and throughout the year. This powerful package of promotional tools will create significant, new revenue opportunities for participating distributors and contractors.”
The promotional period runs through January 15, 2016. Interested contractors and distributors should contact their Lutron sales representative or email [email protected] for more information.