EarthTronics (Muskegon, Mich.): Tripp Smith is now the V.P. of sales. He has more than 30 years of experience in the lighting industry and prior to joining EarthTronics, spent more than 22 years with GE Lighting in sales and leadership roles in both the retail and commercial lighting businesses. Smith also held key sales and leadership positions with Philips Lighting, Osram Sylvania Lighting, Lithonia Lighting and Feit Electric. He earned a bachelor degree in business administration in marketing and finance at Memphis State University.