Enter the Attack CFO

Enter the Attack CFO

Distributor CFOs need to arm themselves with better financial analytics in the battle to improve gross margins.

Quietly, without a great deal of fanfare the roles of Chief Financial Officers throughout the corporate landscape of North American business have changed. For years this was a mostly a backward-looking support position. Accounting, managing cash flow, record keeping, tax preparation, governmental regulations and related tasks served as the primary focus. But, things changed.

Perhaps it was the Great Recession, the threat of jail time for executives following Sarbanes-Oxley litigatio

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