Wiseway Supply, Florence, Ky., recently received two awards and one honorable mention for their marketing activities.
Imark Group presented Wiseway with the Marketing Activity of the Year Award for its annual showcase of products, which offered the group a look at how creative a distributor can be with an event. With a “Margaritaville/Jimmy Buffet” theme, bright orange invitations were sent to customers asking them to attend a pig roast complete with wild decorations and a Caribbean band. While the trappings were fun, the more-than-50 vendors lining the aisles with merchandise were the most important pieces of the event. All of these pieces together hit the Imark award's main criteria: impact on sales, vendor participation and uniqueness.
Wiseway also won “Best of the Best” recognition from the National Association of Electrical Distributors (NAED) in the category of direct promotions. This award was achieved for the “High Voltage” promotion, where contractors earned points to obtain merchandise — from electronic gadgets to a trip to Cancun. NAED also presented Wiseway with an honorable mention for the Showcase of Products in the events category.
Got an item for Bulletin Board?
It's easy to have your company included in the pages of Electrical Wholesaling's Bulletin Board. It's as simple as submitting a description and photographs.
Some of the subjects covered in Bulletin Board include:
- Charitable Events/Donations
- Product Promotions
- Contests
- Distributor Support/Training
- Ground Breakings
- Industry Awards/Recognitions
Send pertinent information to Sarah Tobaben Dolash, Managing Editor, 9800 Metcalf Ave., Overland Park, KS 66212. Or you may e-mail information to [email protected]. All electronic photos should be no smaller than 300 dots per inch. Questions? Call (913) 967-1796.