Speaking Out: Delivering Data That Counts for Electrical Reps

NEMRA believes its new CRM system is a big win for its member reps and manufacturers.

You have heard the old adage “time is money.” For manufacturers’ representatives, time is a critical commodity best used by calling on customers to generate sales and profits. A major drain on a rep’s time is the loading of data, generating reports and data interpretation. One of the drivers behind this is the channel’s need for in-depth and granular sales activity information. To feed this demand, reps are increasingly asked to insert data directly into manufact

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