Partners in New Light

Partners in New Light

This discussion needs to find some alignment between the distributor’s vision of his future role in the lighting market’s evolution and the supplier’s niche specialties.

Heard from any new LED lighting companies lately? Judging from the communications we receive at Electrical Wholesaling Headquarters, where every morning’s e-mail inbox dump includes an assortment of oddly worded offers from companies with unfamiliar names touting lighting products with performance claims that seem rather ambitious, we suspect distributors are seeing many times the inquiries we field.

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