General Electric (Fairfield, Conn.): GE’s board of directors has named Beth Comstock company vice chair leading GE Business Innovations. Comstock will be in charge of building out GE as a service, along with her current GE Business Innovations responsibilities leading GE Lighting, GE Ventures and Licensing, corporate marketing, sales and communications.
Comstock was named a GE company officer in 1998 when she became vice president of corporate communications. She currently leads GE’s Business Innovations unit, which is focused on accelerating growth from new businesses and those in transition, intensifying commercial impact and increasing brand value.
Comstock was GE’s first chief marketing officer in more than 20 years in 2003 and has a long-history of marketing and digital expertise, having served as president of Integrated Media at NBC Universal. She has also held a succession of roles at NBC, CBS and Turner Broadcasting. She graduated from the College of William and Mary with a degree in biology.