The lighting system Zumtobel developed for Genslerrsquos new office in Oakland Calif took special care with conference room illumination To play in the new lighting market distributors will need to do much more than just warehouse and sell offtheshelf lighting products They will need to understand the relationship between lighting HVAC and other building systems and the control systems that link them (Photo credit: ©Jasper Sanidad Photography / Gensler)

The lighting system Zumtobel developed for Gensler’s new office in Oakland, Calif., took special care with conference room illumination. To play in the new lighting market, distributors will need to do much more than just warehouse and sell off-the-shelf lighting products. They will need to understand the relationship between lighting, HVAC and other building systems, and the control systems that link them.

The End of Lighting As We Know It?

Wiedenbach-Brown’s Chris Brown likes to stir the pot in the lighting market with his sometimes-controversial posts on what it will take for distributors to survive an onslaught of new lighting technology. He’s at it again in this article.

Last year I introduced a new word — “Illumigeddon,” referring to the end of the traditional lighting industry as we have known it (See “Lighting’s Coming Storm,”  EW, March 2015). Now it’s time to introduce this year’s new word, to better reflect the state of the industry today. Illumigeddon probably started quietly in 1999, when Dr. Roland Haitz and Jeff Tsao presented their white paper on semiconductor lighting. They predicted that with proper funding rapid improvements in brightness

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