Industry Data Exchange Association Inc. (IDEA) (Arlington, Va.): IDEA has appointed Susan Streich as manager, Wholesale Data Services. She was formerly national sales manager at IDEA and now will be responsible for the IDW Data Synchronization Platform and managing the Data Management Specialist team. Streich brings over a decade of electrical channel experience to IDEA and over 20 years’ experience working with product content. Prior to joining IDEA, Streich previously worked for Vista Information Services during her tenure at Epicor (formerly Activant Solutions) and spearheaded the market research project in the electrical industry. She also spent eight years at a large buying group consortium in the food distribution industry, and began her career categorizing and analyzing point-of-sale data for A.C. Nielsen, a global leader in measurement and information services.