2005 SALES FORECAST +6.0% EAST SOUTH CENTRAL
This region's economy rises and falls with the fortunes of its mid-sized cities, manufacturing plants and military spending. The East South Central region sometimes gets overlooked because it's outside the hustle-and-bustle of the nation's largest metropolitan areas, but Alabama, Kentucky, Mississippi and Tennessee are enjoying some very respectable growth this year, and the region's 21 percent year-to-date increase in building permits through August dwarfs increases in other regions. Nashville is hitting the high notes in housing growth this year, with more than 14,000 building permits through September. Birmingham and Memphis are next on the hit parade. Both cities had over 5,000 building permits issued during the same time period. It's a pretty tune on the manufacturing side, too. A German wood-flooring firm will invest $200 million to $300 million in a factory in northern Alabama that will create 400 jobs, and Nissan will invest $47.3 million in a Dechard, Tenn., plant expansion.
|East South Central||3,730.0||3,386.6||3,266.9||3,338.8||3,639.3||3,857.2|
|East South Central||41,541||1,148.4||3,861.0||1,288.9|
|Johnson City-Kingsport-Bristol MSA||1,758||37.7||101.1||31.0|
WHAT DO YOU DO WITH ALL THIS DATA?
For step-by-step instructions on crunching the numbers to come up with a sensible business plan, see page 16.
Learn how to take the sales estimates and employment numbers for the region and metropolitan areas that your distributorship serves and tailor them to help you forecast your company's own sales potential.
- Determine your company's sales potential for various customer groups.
- Find new customer markets.
- Compare markets for potential expansion.
- Determine if your sales are at the optimum level.
- Gauge business prospects and conditions in end-user markets.