Lenox, East Longmeadow, Mass., a manufacturer of power tool accessories and hand tools, is taking to social networking in a big way. The company announced the Lenox “CUT” promotion last month, in which the company's Twitter followers and Facebook fans are automatically entered for the chance to win $500 in Lenox tools or a chance to win Lenox reciprocating blade kits, T-shirts or koozies. People who became a friend or fan by June 30 were automatically registered to win, and the winner was to be announced on July 1.
The company is also using text messaging, as in its Lenox Industrial Tools 301 Sprint Cup Series race on June 28, where race fans entered to win on-the-spot by texting to a number posted during the race on the Jumbotron at the New Hampshire Motor Speedway.
Got an Item for Bulletin Board?
It's easy to have your company included in the pages of Electrical Wholesaling's Bulletin Board. It's as simple as submitting a description and photographs.
Some of the subjects covered in Bulletin Board include:
Send pertinent information to Doug Chandler, Executive Editor, 9800 Metcalf Ave., Overland Park, KS 66212. Or you may e-mail information to [email protected] All electronic photos should be in “jpg,” “tif” or “eps” format at no less than 300 dots per inch. Questions? Call (913) 967-1951.