Marketing

Catching customers' attention and keeping them engaged is a constant challenge requiring ingenuity and persistence. We bring you stories of best practices from throughout the industry.

Highlights

Ad The Baron Group Image (002)
Ad The Baron Group Image (002)
Ad The Baron Group Image (002)
Ad The Baron Group Image (002)
Ad The Baron Group Image (002)

The Baron Group to Merge with Affiliated Distributors

June 5, 2023
The Baron Group has supported independent distributors and wholesalers in the groundwater, well, and pump industries for over 30 years.
Viking Electric Supply
Viking Electric Supply
Viking Electric Supply
Viking Electric Supply
Viking Electric Supply

Walking the Aisles - A Day at the North Central Electrical League's 2023 Electrical Expo

April 21, 2023
NCEL's 2023 Electrical Expo attracted thousands of electrical contractors, distributors, reps, manufacturers and students to the Minneapolis Convention Center.
Ad Board Of Directors Francois Deschenes Copy
Ad Board Of Directors Francois Deschenes Copy
Ad Board Of Directors Francois Deschenes Copy
Ad Board Of Directors Francois Deschenes Copy
Ad Board Of Directors Francois Deschenes Copy

AD Owner/Members Elect 2023 Board of Directors

March 21, 2023
AD’s owner/members elected three directors to its board of directors. AD’s newly elected director is François Deschênes, president & CEO of Deschênes Group. Chrissy Nardini, president...
Group Photo Ad Food Charity 1025
Group Photo Ad Food Charity 1025
Group Photo Ad Food Charity 1025
Group Photo Ad Food Charity 1025
Group Photo Ad Food Charity 1025

AD Partners with Philadelphia-Area Nonprofits to Battle Food Insecurity

March 14, 2023
Affiliated Distributors’ (AD) employees from the United States, Canada and Mexico participated in a giving back event on March 9 supporting Share Food Program and Sharing Excess...
Ces Exterior
Ces Exterior
Ces Exterior
Ces Exterior
Ces Exterior

Scenes from City Electric Supply’s Connect 2022 Event

June 18, 2022
At the entrance of the Connect 2022 trade show, the 2,000-plus attendees saw a CES counter area featuring an innovative virtual-realty twist to promote vendors' products and its...

Recommended

Ew Top10 2021 Cover 2
Ew Top10 2021 Cover 2
Ew Top10 2021 Cover 2
Ew Top10 2021 Cover 2
Ew Top10 2021 Cover 2

Download: 2021's 10 Largest Distributors in North America

Oct. 13, 2023
An expanded look at the 10 largest distributors from our Electrical Wholesaling Top 150.

Electric Vehicle eBook

April 27, 2023
Ewweb 5711 Link Ad 2019 Logo 1024
Ewweb 5711 Link Ad 2019 Logo 1024
Ewweb 5711 Link Ad 2019 Logo 1024
Ewweb 5711 Link Ad 2019 Logo 1024
Ewweb 5711 Link Ad 2019 Logo 1024

Affiliated Distributors’ Electrical Member Sales Grew +8% 2018

Feb. 2, 2019
On a same store basis, by industry, 2018 PHCP (Plumbing, Heating, Cooling, Piping) sales were up 12%; Industrial/Power Transmission sales were up +11%; Electrical sales were up...
Ewweb 4823 Ies Newwebsite 2 1024
Ewweb 4823 Ies Newwebsite 2 1024
Ewweb 4823 Ies Newwebsite 2 1024
Ewweb 4823 Ies Newwebsite 2 1024
Ewweb 4823 Ies Newwebsite 2 1024

Independent Electric Supply Launches Online Store

June 14, 2018
The new e-store will keep customers informed about new products and services
Ewweb 4821 Prioritywire Homepage Capture 1024
Ewweb 4821 Prioritywire Homepage Capture 1024
Ewweb 4821 Prioritywire Homepage Capture 1024
Ewweb 4821 Prioritywire Homepage Capture 1024
Ewweb 4821 Prioritywire Homepage Capture 1024

Priority Wire & Cable Updates Website

June 13, 2018
Highlights of the upgrade include expanded content and features
Courtesy of Schaedler Yesco Distribution
Ewweb 4599 Syd Expo 2018 327 Preview
Ewweb 4599 Syd Expo 2018 327 Preview
Ewweb 4599 Syd Expo 2018 327 Preview
Ewweb 4599 Syd Expo 2018 327 Preview
Ewweb 4599 Syd Expo 2018 327 Preview

Schaedler Yesco Expo Draws 1,600 Attendees

April 12, 2018
The Expo featured 98 manufacturer exhibits and offered 50 seminars and training opportunities including hands-on labs, booth demonstrations and an “Ask the Inspector” area