W.W. Grainger, Lake Forest, Ill., celebrates the 10-year anniversary of its Internet channel this year. Originally launched as an information repository, the Web site has grown to be an integral part of Grainger's multi-channel business model, offering customers such as facilities managers and contractors the ability to search, select and purchase over 250,000 products and repair parts.
Since its inception in 1995, Grainger's Web site has had more than 200 million unique visits resulting in 10 million transactions generating revenue of more than $2 billion.
“Ten years ago, when most established brick-and-mortar companies were just wondering whether the Internet was merely a fad, Grainger demonstrated great vision in recognizing the transformational potential of e-business and created www.grainger.com that from then until today continues to serve as a model of excellence in their industry,” said Raj Veeramani, professor, College of Engineering & School of Business and director of the E-Business Consortium at the University of Wisconsin-Madison.
“Grainger's Web site provides customers an electronic solution that is unmatched in the industry and complements our local branch network, our catalog, and phone service,” said Pat Davidson, senior vice president of customer service. “In 2005, we are expecting customers to purchase almost $750 million of products through this vital channel.”