LEDVANCE (Wilmington, MA): Wolfgang Mailaender was promoted to head of marketing for the company’s U.S. and Canada region. In this role, he is responsible for trade and retail marketing, in addition to managing the LEDVANCE and Sylvania brands locally, and is based in the company’s North America headquarters in Wilmington. For 20 years, Mailaender has been with LEDVANCE and Osram’s general lighting business that was recently carved out to become LEDVANCE. During those two decades, he held various marketing and sales leadership positions to support the retail and trade channels. Prior to being with these roles with the company he held sales, marketing and business development positions at Mars Inc., the global manufacturer of confectionery, pet food, and other food products and animal care services, and Kodak, the imaging technology company.
“We are entering a new chapter of the LEDVANCE story and look forward to what’s ahead for us in 2018, said Jim Johnson, who was recently promoted to managing director for U.S. and Canada, LEDVANCE. Some recent highlights include introducing new smart lighting products, expanding our luminaire portfolio to include new fixtures for residential and hospitality applications, and bringing to market more LED products out of our U.S. factories. Wolfgang’s wealth of marketing expertise is going to be a great asset in growing our success and the success of our channel partners.”
Johnson brings decades of lighting experience to his new position, including first-hand knowledge of Osram Sylvania heritage through his past roles with the organization. From his start with GTE Sylvania in 1985, he held positions of increasing responsibility across multiple locations and businesses, including leadership of the Valeo Sylvania joint venture and culminating in his role as CEO of Osram's Global Traditional Lamps business.