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GE Supply, Shelton, Conn., has created two new western U.S. sales regions, splitting its former West region. The new Rocky Mountain region consists of GE Supply operations in Arizona, Colorado, Idaho, New Mexico and Utah, and includes its GE Presco branches in Arizona and Cashway Electric in Colorado. The region, led by Eric Packer, a 10-year GE Supply veteran, is based in Denver. GE Supply's new Pacific Region covers the West Coast states of Washington, Oregon, California, and Nevada along with Alaska and Hawaii. Its region manager is Jeff Stroin, who directed the former West region. Bill Meddaugh, GE Supply president and CEO, said creation of the new regions “reflects the changing shape and expanding scope of our business in the western United States. I am confident these changes will contribute significantly to GE Supply's profitable growth during the years ahead.”

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