Ideal Appoints New Channel Marketing Manager

Oct. 23, 2013
Ideal Industries named Dorothy Heckle, who has worked in product management and channel management at Rubbermaid and Boise, its new Channel Marketing manager.

Ideal Industries Inc., Sycamore, Ill., appointed Dorothy Heckle Channel Marketing manager. Heckle joins Ideal after eight years with Newell Rubbermaid, and will be responsible for developing and facilitating channel-specific marketing programs to drive growth within the Ideal distribution network, as well as to oversee advertising, publicity, social media and website initiatives. She’ll be based in Ideal’s Sycamore headquarters. During her time at Newell Rubbermaid she progressed through roles as brand manager, global brand manager and senior channel manager. Prior to that, she served as product manager at Boise Paper for seven years.

"As Ideal continues to expand its presence in a variety of markets, we wanted to put in place an experienced and knowledgeable professional to ensure our brand remains fresh, innovative and consistent throughout all our business units," said Joe Saganowich, vice president, Ideal Electrical Distribution Group. "Dorothy brought to the table everything we needed. Our long-term, proven commitment to the Ideal distribution channel means that her new role is central to the success of our business. Her impressive track record at Rubbermaid and Boise means we can be confident she will add value to our distributor and partner relationships."