Turning Analytics Into Actionable Sales Intelligence
Join IDEA’s Patrick Knight and Mark McGready for an engaging webinar devoted to exploring how to turn complex analytics into clear action, and accelerate sales performance with targeted insights. Discover how account-specific playbooks help salespeople focus their efforts, identify growth opportunities, and improve customer conversations in real time.
Traditional analytics can overwhelm sales and management teams with charts and dashboards, when what they really need is clarity. Enter Data Whispers—a revolutionary tool that translates complex customer data into clear, prioritized talking points. It analyzes sales, pricing, operations, and trends to create customized account playbooks and delivers insights in plain language—via CRM, email, or text. This session reveals how Data Whispers can boost productivity, accelerate sales skills, and drive measurable growth by making data speak your language.
Speakers
Patrick Knight
President & CEO
IDEA
Patrick is an experienced and outgoing leader and consultant with strong analytical skills. He has a demonstrated history of success in National Accounts, GPOs, and value-add industries. Patrick is a strong professional, skilled in Strategic Planning, Business Process Improvement & Business Development.
Mark McGready
Director of Data Analytics & Solutions
IDEA
Mark has over 25 years of experience in the electrical industry, with deep expertise in data analytics and converting insights into actionable strategies that drive sales growth and operational efficiency. He began his career at Schneider Electric in Channel Development, where he focused on expanding channel-led sales.
In 2008, Mark founded Jigsaw Systems to help manufacturers and distributors optimize business processes. Jigsaw was acquired by SparxIQ in 2019. Mark holds dual degrees in electrical and mechanical engineering from the University of Edinburgh. He lives in Naperville, IL, with his wife Shona and their two sons, Finn and Rafe.
