For the third year in a row, electrical manufacturer Wiremold/Pass & Seymour/Legrand has named Yale Electric Supply's Lancaster, Pa., branch the Marketeer of the Year Award for the Northeast region.
The key categories of the promotional program examined distributors who encourage and support excellent working relationships with their end user customers and actively participate in growth product promotions to increase product awareness. Additional consideration is given to effective product merchandising and the knowledge displayed by staff and customers about Wiremold products. The final results also consider a distributor's total product sales growth.
Jeff Frazier, location manager of the Lancaster branch, spearheaded his team to win the Distributor Marketing Key Driver award. As a team they encouraged their customers to purchase Wiremold/P&S/Legrand products through promotional events such as counter days, lunch-and-learn seminars and promotions featured on an LED roadside sign.