Nicole Bagozzi president foreground right and the EDGReps crew Amiee Paprocki Catherine Moldenhauer Ben Bagozzi and Curtis Moldenhauer Photo by Jim Lucy

Nicole Bagozzi, president (foreground right), and the EDGReps crew: Amiee Paprocki, Catherine Moldenhauer, Ben Bagozzi and Curtis Moldenhauer.

Honing an Edge in LED Lighting

“When something happens, you put your boots on and get in the trenches. People really respect that. If there is a problem on the jobsite, instead of e-mailing and texting back and forth I just say, ‘I will see you in 10 minutes.’" Curtis Moldenhauer Outside Sales Account Manager

You hear a lot these days about how smaller rep firms can survive against larger competitors with massive line cards and vast geographic territories by putting together a tight package of product lines and services to support a clearly defined market niche. Like most things in the rep world, it’s easier said than done, because line cards and relationships with distributors, electrical contractors, end users and electrical manufacturers are built brick-by-brick over the years. A late del

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