1,000 Nicks: How distributors fail

Too many electrical distributors don’t look past the borders of the electrical market in search of long-range trends that could impact their business. 

Did you ever stop and think about why some electrical distributors die?  What were the reasons for their demise?

Consultant Bruce Merrifield was for many years a regular speaker at electrical industry meetings. One thing he said that always stuck with me is that distributors usually perish from a thousand different nicks rather than from one competitor that cuts them off at the neck with one cut from a sharp competitive sabre. Let’s take a look at some of the most common &l

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