LIGHTING MARKET 101

April 1, 2003
Lighting is a world unlike any other in electrical wholesaling. It spans a wide range of applications in electrical land from those distributors who cater

Lighting is a world unlike any other in electrical wholesaling. It spans a wide range of applications in electrical land — from those distributors who cater to homeowners who walk into their lighting showroom looking for new dining room chandeliers to the distributors that speak the language of the ultra-hip, dressed-in-black lighting designers who want to make a life statement with their lighting designs.

Most electrical distributors service a clientele who live somewhere between these two extremes. They work with the electrical contractor who needs to provide a lighting package to a new housing tract, the facility manager who needs some new lighting equipment to light a recently reconfigured workstation on the factory floor, or a rep/building owner/architect team that needs a source of supply for a new commercial project.