Tweeting  for Success Jupiterimages/Creatas/Thinkstock

Tweeting for Success

"The beauty of social media is that relevant information is easily accessible to anyone who wants to look."

Social media is interesting. An engineer friend (very smart) thinks it will destroy the world. When I asked why, he said because there is so much B.S. on it. “So you mean there wasn’t B.S. before social media?” I asked. He got quiet, then said, “But now you can see it.”

B.S. aside, social media is one of the channels distributors have to consider when building their brand. How do I know this? Electrical Wholesaling’s Top 200 list. Consider Table 1 (below).

Eighty per

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