Times & Trends: Raison d’être

What makes your company truly unique? Your answer to this question’s and how you communicate it to your customers may determine how well you compete against AmazonSupply.

I was an indifferent French student in high school, but I always enjoyed the phrase “raison d’être” — the reason to be, to exist. For electrical distributors, their raison d’être has always been fulfilling a well-known mantra — getting the right product in the right quantity to the right customers, when and where they want — and at a fair price.

Every time a new competitor takes aim at the electrical market, it seems that electri

Register to view the full article

Register on Electrical Wholesaling and gain access to exclusive content including company profiles, industry trend analysis, commentary and much more.

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish