Ideal Tells Customers, Start Your Engineswith Race Lessons

Nicknamed “The King,” Richard Petty won a record 200 races during his NASCAR career, including taking the checkered flag seven times at the legendary Daytona 500.

To celebrate its own string of victories, Ideal Industries has kicked off the “Start Your Engines” sales promotion, running now through April 11.

The number of wire connectors purchased by contractors determines their Start Your Engines rewards. The grand prize for buying 200,000 connectors is a trip to the Richard Petty Driving Experience (RPDE) for rookie driving training. Hands on the wheel, foot on the gas, the rookie driving experience puts Ideal customers in the driving seat of a stock car for eight laps around a racetrack.

For purchases of 50,000 connectors, customers get to ride shotgun as an experienced RPDE driver takes them in for three laps at speeds up to 165 mph.

Other Start Your Engines prize categories include:

25,000 connectors

$50 AutoZone or Advance Auto Parts gift card; an Ideal remote control race car or Rubbermaid travel cooler/warmer.

50,000 connectors

$100 AutoZone or Advance Auto Parts gift card, a 4-lane slot car racing set or a Black & Decker auto jump starter/compressor.

100,000 connectors

$200 AutoZone or Advance Auto Parts gift card, Garmin GPS navigator or a Nintendo DS gaming console with Pro Street racing game.

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Send pertinent information to Doug Chandler, Executive Editor, 9800 Metcalf Ave., Overland Park, KS 66212. Or you may e-mail information to [email protected]. All electronic photos should be in “jpg,” “tif” or “eps” format at no less than 300 dots per inch. Questions? Call (913) 967-1951.

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