Report Guides Market Planning for Canadian Electrical Market

IP Group's 2007 Pathfinder Report for Canada gives electrical manufacturers and distributors an advantage when pursuing the $8 billion Canadian electrical market. First published in 2004, the Pathfinder Report has become a benchmarking tool for those who market and sell electrical equipment in Canada. It provides data on end-user markets, alternative channels of distribution, market multipliers and product sales for all electrical equipment.

The report lists the top 1,500 electrical contractors and electrical consulting engineers and provides a detailed report on disk for the 1,160 electrical distributor branch locations in Canada.

The 52-page report and accompanying disk includes total available market for electrical products in Canada, dollars by trading region, total market for electrical product by Canadian end-user markets, total by product percent of sales through channels, Canada's top electrical contractors and electrical consulting engineers, and more. The report with its databases is available for $2,500. For more information, contact Paul Eitmant at (480) 488-5646; e-mail: [email protected].

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