Major Content Expansion on

When you need fresh insight on the latest marketing or e-biz trends, check out Two electrical industry veterans are now providing new content on a wide range of marketing and e-biz topics.

In “Electrical Insights,” David Gordon, president, Channel Marketing Group, Raleigh, N.C., has created an open dialog on the fast-moving world of electrical marketing. Electrical distributors, electrical manufacturers and independent manufacturers' reps can dialog with Gordon on the hottest marketing issues in the electrical wholesaling industry. Gordon's first postings include his thoughts on end-user sales incentive programs and online training initiatives.

Electrical Insights also offers links to Web sites with solid content for marketers and links to Gordon's published work in Electrical Wholesaling. His unique perspective on the electrical wholesaling industry was honed by 20-plus years of industry experience, including senior-level marketing posts with IMARK and

In “E-Biz for Your Biz,” Allen Ray, president, Allen Ray Associates, Arlington, Texas, will cover the always-changing world of distribution software, electronic communications standards and the Web. He has more than 35 years in the industry and became an expert in integrating pricing strategies into ERP software systems while with Trade Service Corp.

Since founding his own consulting firm, Ray has written several articles for Electrical Wholesaling and managed major research projects in the distribution software and e-business arena, including a study on the benefits of data synchronization through the Industry Data Warehouse (IDW) for IDEA Inc., Rosslyn, Va.

“With Electrical Insights and E-Biz for Your Biz, Electrical Wholesaling has taken the best of blogs, online columns, headline news services and ‘link libraries’ and created an entirely new format that we hope will spark lively dialog on the issues of the day in the electrical business and offer our readers a 24/online resource for content that they can use to run their businesses more profitably,” said Jim Lucy, chief editor, Electrical Wholesaling.

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