At Gieves & Hawkes’s flagship London men’s clothing store at No. 1 Savile Row, they take color and understated elegance very seriously. The shop, opened in 1771, and has earned its reputation outfitting the United Kingdom’s armed services and the British royal family as well as countless well-heeled executives.
When the retailer, as part of a complete refurbishing of the historical 18th-century building, looked for a new lighting design that would combine energy efficiency and efficacy with a sense of luxury and refinement, it looked to the latest LED lighting to set the tone and chose a variety of MR16 lamps from Soraa’s Vivid series.
“Soraa’s lamps were the perfect fit for Gieves & Hawkes’s unique shop because of their function, versatility and quality. The color quality, in particular, is such that every shade of a garment is visible in its truest form, which is really remarkable from a merchandising perspective. The lamps also create a dramatic environment by highlighting the stone flooring and timber surfaces of the showroom with minimal glare,” said Baris Gursen, senior lighting designer at Lightplan, the lighting designers commissioned for the project. “And if the store wants to host an event, the mood of the space can be significantly altered by using the lamps’ dimming feature.”
Soraa says its GaN on GaN technology allows its LEDs to operate at currents more than five times higher than LEDs built on other materials. This means a lot of light comes from a very small source resulting in a narrow beam of light to provide crisp object definition with a single shadow and bright, uniform colors and whites—perfect for making clothes look their best.