Free Dimmers in Lutron Counter Promotion

Lutron Electronics, Coopersburg, Pa., is giving distributors something to boost sales: offering contractors a free eco-dim dimmer when they purchase any three eco-dim products.

Lutron's latest counter promotion offers contractors their choice of a free Diva, Skylark or Ariadni eco-dim dimmer when they purchase any three of Lutron's line of eco-dim dimmers, which includes the Maestro, Diva, Skylark, Ariadni and Rotary families. Running until Sept. 30, this promotional kit is free to Lutron distributors with a minimum 72-piece stock order for Lutron eco-dim products and includes a counter easel, redemption forms and contractor fliers.

With the Diva, Skylark and Ariadni eco-dim dimmers featured on the easel display, contractors are also reminded that the simple installation of an eco- dim product guarantees at least 15 percent energy savings when compared to standard switches.

“The introduction of the eco-dim product line gives distributors a unique opportunity to help contractors meet the increasing demand for energy- saving products,” says Mike Cunningham, director of marketing and communications at Lutron.

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