Ideal Rebrands DataCom Unit

Ideal Industries, Sycamore, Ill., is rebranding its DataComm business unit as Ideal Industries Networks to reflect a realigned sales channel and product mix focusing on data and security networking technology markets. The name change comes as Ideal cements gains it has made in the LAN installation market and expands its footprint in LAN management to complement its network installation and testing solutions. The Ideal Industries Networks business unit is based in San Diego, Calif.

“Since its inception in 1999, the data communications business unit has focused on a systems solution approach we call ‘Cut, Strip, Terminate and Test’ in response to an evolving technological market place,” says Jason Butchko, vice president and general manager of Ideal Industries Networks. “The name change will provide opportunities by differentiating the sophisticated and technologically advanced Networks product lines from the traditional Ideal Electrical product portfolio in the competitive arena. It also more accurately communicates our goal to provide the IT Industry with standards-compliant testing technology coupled with a superior customer experience.”

Over the past decade, Ideal has made a number of acquisitions to boost its competitive position beginning in 2001 with the acquisition of the LAN division of handheld test manufacturer Wavetek. The subsequent acquisition of Trend Communications in 2004 further diversified and strengthened its product mix, plus deepened the company's R&D capabilities to deliver internally-developed, proprietary technologies.

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