EW Channel Marketing Partnership

(Overland Park, KS) November 11, 2004-- Channel Marketing Group and Electrical Wholesaling magazine have entered into a strategic partnership.

Electrical Wholesaling magazine, the independent voice of the electrical market since 1920, will work with Channel Marketing Group to broaden the electrical industry's marketing knowledge.

Channel Marketing Group's Neil Gillespie and David Gordon will now be contributing writers for Electrical Wholesaling, which is published by Primedia Business Magazines & Media. With a combined total of over 40 years at executive marketing posts in the electrical industry, Gordon and Gillespie are two of the leading marketing experts in the business. They will write for Electrical Wholesaling on marketing, strategic planning, promotional strategies and related topics. Channel Marketing Group and Electrical Wholesaling will also work together to conduct industry studies designed to identify marketing challenges and present proprietary research results.

In addition to providing Electrical Wholesaling's readers with expanded marketing coverage and strategies for growing their businesses, Electrical Wholesaling will be the publication sponsor for Channel Marketing Group's 2005 Electrical Industry Marketing ConferenceTM (EIMC). Scheduled for August 7-9, 2005 in Chicago, the EIMC is the electrical industry's only conference devoted solely to marketing and growing manufacturers' and distributors' businesses.

Channel Marketing Group will use its marketing and industry expertise to make the 2005 Electrical Industry Marketing Conference the best resource in the electrical business for marketing executives who want to differentiate their companies from the competition. Strategic market planning can make or break product-marketing plans for manufacturers and create lasting success with key manufacturers for distributors. That’s why all seminars and workshops at the EIMC will focus on the most critical elements of the manufacturer-distributor marketing relationship. The EIMC will explore topics like:

·Manufacturer-distributor market planning techniques that really work
·How the best manufacturers plan with different distributors
·How the best distributors plan with their manufacturers
·How reps can add value in the market planning process
·How to segment a market in terms of customer needs versus types of businesses
·Marketing for profit: How to analyze profitability by market segment and create marketing strategies that deliver profit
·What makes marketing campaigns and promotions really work
·Marketing, promotional, creative and media strategy: How to know the difference and why they’re each important
·How to differentiate yourself and your partner
·Effective new product and service launch plans
·How to penetrate a new market segment
·Identify end-user trends for specific product and market segments
In addition to the conference in Chicago, attendees will be able to participate in exclusive post-conference events where ideas will be shared and speakers will provide topical updates throughout the year. The goal is to create an electrical marketing network to enable attendees to profitably grow their businesses.

Channel Marketing Group and Electrical Wholesaling are currently in discussions with leading manufacturers, technology suppliers and associations regarding sponsorship opportunities.

According to David Gordon, Principal, of Channel Marketing Group. “We are looking forward to our new relationship with EW. By partnering with the ‘independent voice of the electrical market,’ we feel that we can help manufacturers, reps and distributors further understand industry marketing issues through joint research endeavors and equally share insights to help all members of the channel grow more profitably.”

For more information about the conference contact: David Gordon at (919) 488-8635 ([email protected]) or Neil Gillespie (412) 344-3770 ([email protected]). For manufacturer and technology sponsorship opportunities, contact David Gordon.

Channel Marketing Group is a marketing consulting firm specializing in helping distributors and manufacturers grow their businesses. Electrical Wholesaling magazine, the independent voice of the electrical market since 1920, is part of the Primedia Business Electrical Group, which also publishes Electrical Construction & Maintenance (EC&M) magazine and Electrical Marketing newsletter.

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