Electrical Pyramid

Electrical Wholesaling's Electrical Pyramid is a great way to grasp the full breadth of the electrical products channel, including all the sales that happen outside traditional distribution. It identifies new species of competitors and collaborators in the electrical ecosystem.


Photo by Peter Macdiarmid/Getty Images
While Amazon Business now sells more than $1 billion annually in industrial supplies to business customers, it’s tough to estimate how much of this in electrical supplies.
Junko Kimura/Getty Images News/Thinkstock
Automation distributors are blending new remote control technologies into the packages of products and services they provide to industrial customers, system integrators and other players in the industrial automation market.
Photo courtesy of Eaton Cooper Lighting
To compete against big-box stores and other national distributors that target homeowners, residential lighting distributors focus on the high end of the lighting market. The lighting design for this Colorado vacation home won a 2014 Source Award from Eaton Cooper Lighting.


Belen Strehl / Dreamstime
Electrical Contractor Photo 66364899 Belen Strehl Dreamstime 1025

2022 Electrical Pyramid

July 29, 2022
EW’s 2022 Electrical Pyramid can help you analyze how changes in the industry’s channels of distribution will create new opportunities and challenges for your company.
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The 2015 Electrical Pyramid

July 1, 2015
Electrical Wholesaling’s Electrical Pyramid has helped readers understand the changing channels of distribution in the electrical market for 20 years.
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The Customer Pyramid

Oct. 1, 2011
Here's a new tool to help you analyze your customer base.
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Changing Channels of Distribution

July 1, 2010
Here's how you can customize Electrical Wholesaling's popular Electrical Pyramid to become the channel of choice in your local market.


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Electric Vehicle eBook

April 27, 2023
From batteries to charging stations to the actual vehicles, we take stock of our switch to electric mobility as it picks up ever more speed.