Speaking Out: Distribution's Digital Divide

It’s no secret e-commerce is changing the way we all do business. Electrical distributors are no exception. The new digital economy has created  a B2B and B2C convergence that puts tremendous pressure on distributors to either find new ways to offset increasing costs or reinvent themselves. Simply put, buyers’ behaviors are changing and distributors need to adapt quickly to fulfil these new needs.

A major shift distributors now see is that due to the popularity of l