Your advantage comes by creating and building on the ecommerce ldquoumbilical cordrdquo connecting your data into your customersrsquo systems monmeybusinessimages/iStock/Thinkstock

Your advantage comes by creating and building on the e-commerce “umbilical cord” connecting your data into your customers’ systems.

Estimating Opportunity

The electrical market’s dream of a frictionless end-to-end electronic commerce solution may finally be taking shape in a way that online retailers will find hard to disrupt.

Electrical distributors have been working for years to find the best ways of using technology to help their customers select and purchase the electrical products they need. It’s been a challenging quest, balancing the considerable cost of building out a consumer-grade online storefront with rich product data and intuitive yet secure transaction capabilities against the hope that enough customers will embrace it to generate a return.

Despite all the work and investment by compa

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