Times & Trends: Building Your Brand

Times & Trends: Building Your Brand

Whether you are promoting a product, company or yourself, some age-old Marketing 101 basics still work just fine.

Ever stop and think about  how many electrical brands you have run across in your electrical career?

While researching this month’s feature article on the largest electrical manufacturers (page 16), Electrical Wholesaling’s editors took a look at the stable of electrical brands these companies now own. In many cases they inherited the brands as part of one of the dozens of acquisitions that have transformed the face of the electrical market over the past few decades

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TAGS: Marketing
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