Industrial Market 101 Thossaphol/iStock/Thinkstock

Industrial Market 101

Need to know more about working with industrials? Check out this overview of the market’s key trends and sales opportunities.

From the largest industrial conglomerate in smokestack America to the smallest machine shop in an industrial park a market exists for electrical supplies that accounts for roughly 18% of all sales through electrical distributors. This market will account for almost $18.4 billion in electrical product sales in 2011, according to Electrical Wholesaling magazine’s “2017 Market Planning Guide” (EW, Nov. 2016).

When people think of the industrial market, too often they just think o

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