Distributors manufacturers and reps can learn how to sell new lighting technology by figuring out where customers are in the Technology Adoption Life Cycle TALC Philips Lighting and RAU-Architecten A’dam/Thomas Rau

Distributors, manufacturers and reps can learn how to sell new lighting technology by figuring out where customers are in the Technology Adoption Life Cycle (TALC).

Welcome to Lighting’s Innovation Era

Evolving LEDs and other solid-state lighting products are racing down the same roads other high-tech products took when they revolutionized their markets. The author thinks there may be room on the trip for savvy lighting distributors.

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